--- title: "Advertising — Blog - Flapen" meta: "og:description": "Amazon PPC, Sponsored Ads, influencer partnerships, and off-channel traffic strategies to scale visibility." "og:title": "Advertising — Blog - Flapen" description: "Amazon PPC, Sponsored Ads, influencer partnerships, and off-channel traffic strategies to scale visibility." --- # **Advertising** Amazon PPC, Sponsored Ads, influencer partnerships, and off-channel traffic strategies to scale visibility. [All](https://flapen.com/blog) [Getting Started](https://flapen.com/blog/category/getting-started) [Product Research](https://flapen.com/blog/category/product-research) [Product Sourcing](https://flapen.com/blog/category/product-sourcing) [Keyword Research](https://flapen.com/blog/category/keyword-research) [Listing Optimization](https://flapen.com/blog/category/listing-optimization) [Product Launch](https://flapen.com/blog/category/product-launch) [Advertising](https://flapen.com/blog/category/advertising) [Channel Expansion](https://flapen.com/blog/category/channel-expansion) [Case Studies](https://flapen.com/blog/category/case-studies) [News](https://flapen.com/blog/category/news) ![How Off-Channel Traffic Actually Supports Your Amazon Advertising](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fsocial-media-for-amazon-ppc.webp&w=1536&q=100) [How Off-Channel Traffic Actually Supports Your Amazon Advertising](https://flapen.com/blog/social-media-for-amazon-ppc) AdvertisingApr 2, 2025 ## **How Off-Channel Traffic Actually Supports Your Amazon Advertising** Most Amazon sellers rely on 2 out of 5 traffic channels. Off-channel traffic from social media, blogs, and external platforms is one of the 3 channels the industry ignores. Here is how to use it to lower your cost of customer acquisition and improve ad performance. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![How to Optimize Your Amazon Listing for Higher Conversion Rates](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Foptimize-amazon-listings-for-sales.webp&w=1536&q=100) [How to Optimize Your Amazon Listing for Higher Conversion Rates](https://flapen.com/blog/optimize-amazon-listings-for-sales) AdvertisingApr 2, 2025 ## **How to Optimize Your Amazon Listing for Higher Conversion Rates** Most Amazon sellers optimize their listing with generic best practices. Here is the operator-level framework we use across 300+ brands to diagnose and fix the real conversion bottlenecks, from primary image CTR to A+ Content to the metrics that actually matter. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![Amazon vs Shopify: Which Platform Should You Actually Start With?](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Famazon-fba-vs-shopify-dropshipping.webp&w=1536&q=100) [Amazon vs Shopify: Which Platform Should You Actually Start With?](https://flapen.com/blog/amazon-fba-vs-shopify-dropshipping) AdvertisingApr 2, 2025 ## **Amazon vs Shopify: Which Platform Should You Actually Start With?** The Amazon education space gets this wrong. It is not about which platform is "better." It is about which one you start with, when you add the second, and in what sequence. Here is the operator framework for making that decision with data. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![Amazon PPC for New Sellers: How to Think About Advertising as One of 5 Traffic Channels](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Famazon-ppc-basics-first-ad-guide.webp&w=1536&q=100) [Amazon PPC for New Sellers: How to Think About Advertising as One of 5 Traffic Channels](https://flapen.com/blog/amazon-ppc-basics-first-ad-guide) AdvertisingApr 2, 2025 ## **Amazon PPC for New Sellers: How to Think About Advertising as One of 5 Traffic Channels** Amazon PPC is not your entire traffic strategy. It is one of 5 traffic channels. Here is how operators actually think about advertising, what to measure, and why your ACOS targets should change at every product stage. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![Amazon PPC for New Sellers: How to Run Your First Profitable Campaign](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Famazon-ppc-first-profitable-campaign.webp&w=1536&q=100) [Amazon PPC for New Sellers: How to Run Your First Profitable Campaign](https://flapen.com/blog/amazon-ppc-first-profitable-campaign) AdvertisingApr 2, 2025 ## **Amazon PPC for New Sellers: How to Run Your First Profitable Campaign** A structured framework for setting up, measuring, and optimizing Amazon PPC campaigns as a new seller. Covers campaign structure, keyword harvesting, ACOS targets by product stage, and how advertising fits into a broader traffic strategy. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![The 5 Traffic Channels Every Amazon Seller Should Be Using in 2025](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fbest-amazon-advertising-channels-2025.webp&w=1536&q=100) [The 5 Traffic Channels Every Amazon Seller Should Be Using in 2025](https://flapen.com/blog/best-amazon-advertising-channels-2025) AdvertisingApr 2, 2025 ## **The 5 Traffic Channels Every Amazon Seller Should Be Using in 2025** Most Amazon sellers rely on organic ranking and Sponsored Products. That means 3 full traffic channels are untapped. Here is the complete framework for evaluating and activating all 5 channels based on your product, market, and budget. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![When to Expand Beyond Amazon: The Sequenced Platform Strategy](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fexpand-beyond-amazon-shopify-walmart.webp&w=1536&q=100) [When to Expand Beyond Amazon: The Sequenced Platform Strategy](https://flapen.com/blog/expand-beyond-amazon-shopify-walmart) AdvertisingApr 2, 2025 ## **When to Expand Beyond Amazon: The Sequenced Platform Strategy** Most sellers diversify too early and bleed cash across channels. Here is the exact expansion sequence we use at Flapen: Amazon US first, then other marketplaces, then Shopify, then retail. Data-driven criteria for when to move to each stage. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher** ![Why Your Amazon Advertising Is Not Working and How to Fix It with Data](https://flapen.com/_vercel/image?url=%2Fimages%2Fblog%2Fimprove-amazon-ppc-using-data.webp&w=1536&q=100) [Why Your Amazon Advertising Is Not Working and How to Fix It with Data](https://flapen.com/blog/improve-amazon-ppc-using-data) AdvertisingApr 2, 2025 ## **Why Your Amazon Advertising Is Not Working and How to Fix It with Data** Most Amazon sellers set one ACOS target and wonder why their ads stop working. Here is the operator-level advertising audit framework we use across 300+ brands at Flapen to diagnose, fix, and scale PPC profitably. ![Joel Turcotte Gaucher](https://flapen.com/_vercel/image?url=%2Fimages%2Fteam%2Fjoel-turcotte-gaucher-avatar.webp&w=640&q=100) **Joel Turcotte Gaucher**